Drive Measurable Business Results.
Strengthen your professional qualifications with essential, industry-relevant marketing skills. The Certificate in Marketing equips you to understand customer needs, evaluate market opportunities, and design effective marketing strategies that drive measurable business results. Students will develop the ability to translate customer insights into opportunity, craft compelling value propositions, and design marketing initiatives that deliver consistent, data-informed outcomes.
With the support of real-world simulations and collaboration with artificial intelligence (AI) platforms, you will also learn to evaluate and optimize marketing spend, build effective channel and partner strategies, and enhance the overall return on investment of an organization’s marketing efforts. Whether you’re seeking to advance in your current role or pivot into a marketing-focused career path, this certificate provides the applied tools and strategic mindset needed to contribute to meaningful organizational growth.
Program Details:
- Location: 100% Online
- Delivery: Self-paced within 7-week online courses
- Length: 12 credits; finish in as quickly as 4 months
- Start Terms: Classes begin August 2026, with new start terms every 7 weeks. Apply online today! (View application deadlines.)
- Cost: $330 per credit x 12 credits = $3,960 in tuition and program fees for 2025-2026
- Financial Aid: Discover federal financial aid options that may be available to you, as well as military benefits. (Note: Certificate programs are not eligible for state aid.)
Flexible. Dynamic. Career-Ready.
- Self-Paced Learning: Our self-paced format within each 7-week period allows you to complete your coursework at a pace that works for you, as you make progress toward your certificate.
- Dynamic Curriculum: The curriculum of the marketing certificate includes a dynamic blend of video lectures, AI-infused assignments, readings, interactive exercises, and real-world simulations to ensure you build both the strategic insight and hands-on skills needed to excel in contemporary marketing roles.
- Expert Faculty Assistance: Eastern provides you with all of the resources needed to complete your education at your pace. But unlike most online resources, Eastern’s expert faculty will be available to assist with your individual questions and help you along the way.
- For Every Career Stage: Whether you're starting your career, seeking a career change, or looking to enhance your marketing skills within your current role, Eastern's self-paced format ensures that the certificate meets your unique needs and professional aspirations.
- Advance Your Education: Students who successfully complete the certificate with a GPA of 3.0 or above will have the option to transition into the full MBA in Organizational Management program with ease. The certificate also enhances the value of a previously earned master’s degree by adding specialized expertise.
“I was seeking a program that was flexible, rigorous, practical, and truly worth the investment. Eastern’s coursework struck the balance I was looking for: strong foundational theory paired with real-world tools I could apply immediately in my day job.”
Careers
This certificate prepares students to pursue or advance into either:
- Managerial-level positions in larger companies, or
- Mid-to-senior level positions in small and mid-sized organizations.
Typical career titles that would be relevant after obtaining the MBA + Marketing Concentration include:
Marketing Manager, Director of Marketing, VP of Marketing, Manager/Director of Brand, Content Marketing, Digital Marketing, Marketing Communications, Marketing Research, Partner Marketing, Product Marketing, Social Media Management, Marketing Campaign Manager.
Note About Certificates & MBA Concentrations
Please Note: Students enrolled in the MBA program may pursue either certificates or concentrations to enhance their expertise, but due to overlapping coursework, a student cannot earn both in the same subject area.