The College of Business and Leadership
Business and Leadership
Online

Nationally Ranked. Accredited. Only $2,500-$7,500 per year.

The BS in Marketing at Eastern University prepares students to create, communicate, and deliver value in a dynamic, AI-enabled marketplace. Students learn to think strategically, act creatively, and respond to shifting consumer needs and market trends through data-driven decision-making. The program emphasizes innovation, practical application, and skills validated by simulations and certifications. Graduates are positioned to contribute immediately and grow into impactful marketing roles.

Program Details

Distinctives

  • Innovative & Industry Relevant: Students learn through immersive simulations, AI-integrated assignments, and applied experiences that reflect today’s marketing landscape. This approach equips students with the skills and adaptability needed to succeed in a rapidly changing business landscape.
  • Strategic: The program emphasizes not just execution, but the ability to think critically, solve problems, and make informed, data-driven marketing decisions.
  • Ethically Sound: The program emphasizes responsible decision-making and prepares students to lead with integrity through a foundation of faith, reason, and justice.
  • Expert Faculty: Our professors, who are also marketing practitioners, share valuable experience from a wide array of marketing careers.
  • Astonishingly Affordable: At only $2,500 - $7,500 per year, our out-of-pocket costs are 85% cheaper than the average private university!

Careers

Graduates are prepared for roles as specialists, generalists, analysts, and managers across core marketing disciplines, including:

  • Brand Strategy & Management
  • Digital & Social Media Marketing
  • Market Research & Insights
  • Content & Integrated Communications
  • Sales & Relationship Management
  • Business Development

The program equips students with adaptable skills applicable across a wide range of industries and career paths.

“What I find most interesting is being able to connect what I’m learning in class with my own experience in my current corporate environment. I think the interview videos with marketing leaders make the course more engaging and practical, and I really appreciate the effort put into including them. Hearing them talk about branding, strategy, and decision-making in real situations helps me see how these ideas actually apply in practice.”

Ellen McGinnis, BS in Business Administration